October 15, 19:00

OFFLINE + ONLINE

Warsaw

«за і проти»
у FRONT-END

Яку цінність для бізнесу має давати аналітик?

Де межа роботи аналітиків та інших доменів?

Зростаючи в скілах, чи має аналітик йти в домен?

Чи треба аналітику розвивати софт скіли?

Яку цінність для бізнесу має давати аналітик?

Creative f*ckup Night

Not another “success story” — only raw lessons from marketing fails.

EXPERT FLASH TALKS

// Our speakers will share raw lessons from failed creatives, wasted budgets, and experiments that reshaped their approach to marketing.

ПОЧАТОК О 16:00

лише офлайн участь

1/ Projection Bias: when your creative ≠ audience expectations

People see a beauty ad and instantly assume it’s about a cream or another product — even if it’s nowhere in the creative. We’ll break down why it’s crucial to view ads through the user’s eyes.

2/ How ditching the “best” creatives made the business stronger

Shiny ads, sky-high CTR, CPA dropping fast… but LTV collapsed, risks piled up, and the wrong audience kept coming in. Why “hot” creatives can kill business metrics — and how to turn it around.

3/ Creative Fatigue — 150 creatives that led straight to nowhere

Eight themes, hundreds of creatives, massive budgets — and zero discoveries. Why the wrong testing approach only accelerates burnout — and how to do it right.

4/ Why great ideas don’t live in Ads library — and how unique thinking wins

Copying competitors feels safe, but ends up eating budgets and delivering disappointment. When it pays to take risks and become a trendsetter instead of a follower.

SPEAKERs

SPEAKER

Alina
Skachenko

Creative Strategist at Meta

Fail topic:

Creative Fatigue —
how 150 creatives became a road to nowhere

SPEAKER

Kateryna
Zubenko

User Acquisition Lead at MaxBeauty

Fail topic:

Projection Bias: when your creative ≠ audience expectations

SPEAKER

Olena
Povietkina

CMO at Dressly

Fail topic:

Copying that burned
budgets — and why trendsetters win

SPEAKER

Oleksandr
Matsiuk

CEO and Founder RiseGuide

Fail topic:

Ditching the “best”
creatives — and saving the business

PROGRAM

Format

> Offline flash talks with online streaming. Speakers will share real creative marketing fails through short, punchy case sessions — and the lessons they learned.

When registering for the event, choose the format that works best for you.

Location

> SKELAR office in Warsaw

The exact address will be sent to you individually along with your invitation. Don’t forget to check your spam folder!

Networking

> 8:30 PM

Stick around for informal chats with the speakers and attendees.

F.A.Q.

How much does it cost to attend?

Participation is free.

What is the language of the meetup?

The event will be held in Ukrainian.

Can I join the SKELAR MEETUP online?

Yes, you can. However, we recommend joining us offline to meet the product designers community in Warsaw in person and make valuable connections for future collaborations.

How did the previous meetups go?

You can check out all our past events here.

Does SKELAR have any open professional opportunities?

We're hiring in recruitment and other domains. Check here.

contacts

Daria Tiurina

Employer Brand Manager at SKELAR

If you have any questions or suggestions, I’m always happy to chat!

Limited spots available

// Participation is free, but we want to make sure everyone gets the most out of the event— so spots are limited. Register in time, and we’ll send you all the details.

Experience ofinternational tech businesses

«за і проти»
у FRONT-END

Creative f*ckup Night

EXPERT FLASH TALKS

AGENDA

SPEAKERs

Fail topic:

Creative Fatigue —
how 150 creatives became a road to nowhere

Fail topic:

Projection Bias: when your creative ≠ audience expectations

Fail topic:

Copying that burned
budgets — and why trendsetters win

Fail topic:

Ditching the “best”
creatives — and saving the business